Color Bases & Bronzers - A Follow Up to a Hot Topic at Summit

It has been brought to my attention that there is some "debate" as to what exactly was said at Sunless Summit 2018 during our Science Behind Sunless panel discussion...specifically when it comes to "color bases" and bronzers in solution.

So, with the approval of the panelists, we've decided to make the video of that single question, and the corresponding responses, public to allow everyone to hear for themselves the opinions that were shared.

But before we do that...a little backstory.

The Science Behind Sunless panel came to be when we had several solution companies sign on to sponsor Summit, also meaning that representatives from those brands would be in attendance. The idea for this panel was always in the back of my mind...we just didn't know how many solution brands would be attending. Once that became crystal clear, in early December, we invited EVERY solution company attending to sit on the panel. Those that ultimately agreed and were represented were (seen sitting left to right on the video):

Julie Nostrand, South Seas Skincare
Elysa Weissbaum, Pro Tan
Brandon Cardinal, Norvell
Vibha Makwana, AYU Sunless
Kylie Robson, SunFX

We posed five questions of the panelists. They were all questions that we see asked over and over again in Facebook groups and were the top five responses when we asked our attendees what they most wanted to know. They were...

(1) Do the different color bases in products (violet, green, chocolate, etc) affect the final after-shower tan result? If yes, how?

(2) What is the best timing for pre-tan shower and exfoliation (2 hours, 1 day before)? Why?

(3) Is prep/pH spray necessary? 

(4) Is DHA percentage cumulative? For instance, can 10% solution applied in greater volume  achieve a 12% or rapid-type result?

(5) Is sunless spray tan solution organic? 

The "hottest topic" of the five, though, was definitely "color bases" and bronzers and if they affect the final outcome of a tan (and let's be real...the "organic" label was a close second). We were well aware when posing these questions that our panelists may be of differing opinions, but surprisingly to us, and many in attendance...this was the one question that they all DID agree on. 

Watch this video to see their responses. (Sorry for the poor quality...we're spray tanners...not video production professionals!)

 

Now, to be clear, we are providing this video because there has been some misinformation and confusion about what exactly the responses were and from whom. That is the only reason we decided to make this single question public...because we don't want to see these people's words be twisted or misconstrued in any way. Everyone can now see for themselves exactly what was said and by whom and interpret it how they will.

ASTP doesn't have a dog in this fight. We are well aware, and respectful of the fact, that others may disagree with the stances stated by these five individuals. That's fine! We would actually encourage those with a differing opinion to share it in the comments so long as it is kept respectful in nature.

Respect for our peers is MANDATORY in our little corner of the sunless world and is the expectation we have for every interaction.

Ultimately, one of the main goals of ASTP is to provide a NEUTRAL and agenda-less place to share information about the sunless industry. Our goal with this panel discussion was to allow open discourse where people may professionally disagree on certain things and that did happen later in the discussion. But just as we had hoped and expected from this group of professionals...all was kept respectful.

I believe that ultimately all attendees walked away feeling as if we had learned something from this hour-long exchange that we didn't know or couldn't quite put our finger on before. And that was exactly the point.

HUGE THANK YOU to our panelists for participating and for allowing us to share!

We hope this clears up any misconceptions or misinformation that may be floating around industry groups as that is our only intent with making this public.


Because Brandon and Vibha were both inundated with messages asking about this after it was stated in industry groups that they had disagreed with the rest of the panel, we asked them to elaborate further on their stances, if they would like.

Brandon has since posted his response in a Live video on the Norvell University Facebook page. You can see that here.

Vibha provided the following response as well as posting her own Facebook Live video. It can be viewed here.

"Spray tanning solutions have two types of colors. One of them is DHA (Dihydroxyacetone), which is a tanning agent color additive that darkens the skin by reacting with amino acids on the skin's surface. The effects of DHA will last 5 to 7 days depending on an individual’s skin type, their skin condition, the concentration of DHA used, the other ingredients in the tanning solution, and the pre and post routine you follow.

The second type of color is the bronzer in the solution. Bronzers are used to apply temporary color to your skin and are created with various FD&C color blends to produce a desired color. This concept is similar to types of makeup like tinted moisturizers and brush-on powders that will wash off with water. Bronzers are used in sunless tanning products to give your skin a tanned appearance and gives your eyes instant gratification, when in reality your actual tan is just beginning to develop underneath that “bronzer first layer” and will continue to develop over a few hours. If you have ever tried using a sunless tanning solution without bronzer, you will see that without a bronzer added, sunless tanning solution is clear. This is because DHA is a white powder that completely dissolves when added to solution base. This means that once the bronzer washes away, all that is left on your skin is the clear sunless tanning solution that relies only on the percent of DHA used to tan your skin.

The final developed sunless tan from the DHA will be golden brown or a warm brown tan. This outcome of course still depends on the client’s skin type, their skin condition, and strength of DHA used in the product. Bronzers used in the sunless tanning product will rinse off mostly during the first or second shower therefore the final color and tone of the tan will depend upon the concentration of DHA, the client’s skin type and condition and how they have prepared for the tan. 

As a chemist and a manufacturer we work with our clients needs. We have clients who are like make up artists that wanted to treat bronzer like make up foundation and want to create products that will match with their client’s skin tone. We explained to these clients that we can make a bronzer to fit any skin tone, but after the first rinse, the only factor in your clients tan will be the concentration of DHA that is in the product. Following that line of thought we offer them solutions with different percent of DHA to try and see which one matches their client the best.

Should you have any questions please do not hesitate to contact Vibha at AYU Sunless."

ASTP Member Feature | Meet Donna Hill

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, we would like you to meet Donna Hill. She owns Arizona Airbrush Studio in Scottsdale, AZ.  We couldn't agree more with her "parting words"!


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Type of Business: Retail Storefront

Amount of Time in Business: 5 Years

Website: www.AZspraytan.com

Biz Social Media Links:
FB: @arizonaairbrushstudio
IG: @arizonaairbrushstudio

Solution(s) I Love: Primarily Norvell, although I am constantly trying out new solutions

Tools of the Trade: Maximist ultra pro

What I Wear: For years I only sprayed with Norvell's Clear Plus, even though it was a lot lighter than I prefer to be, but liked that it was not sticky. Until Norvell released Legend, now that is all I get sprayed with. If I want to be a bit darker, I use DHA drops (from Sjolie)

Best celebrity airbrush tan award goes to: Zach Efron and the entire cast of Baywatch. How fun that must have been?!

I chose to be an airbrush tanner because:  I was OBSESSED with needing to be the tannest person in the room. Spray tanning was introduced to the beauty industry and I loved how it looked, I loved making people feel beautiful.

If I wasn’t an airbrush tanner I would be:  A nail tech (my previous career) or a Private Investigator.

Favorite social media outlet: Instagram

The one thing I could not live without for my biz: online booking

The part of owning my own business I am not very good at:: branding & training

The one thing I wish I knew when I started my business: how much the industry was going to grow.

Where I plan to be in five years: owning multiple locations

Business owners who inspire me:  Brenda Wooley of SunKissed in TX, Terry of Bronzed in Vegas, Jimmy CoCo, Fabiola of Sobe Tan.

Quote I love:  I see naked people

When I’m not working, I love to: Vacation! I love the beach and collecting seashells

My favorite thing about owning my own business: I run my business like a team. My employees and I all work together with the same goal; To make people feel good about themselves.

The thing I dislike most about owning my own business:  Those very, very few difficult clients that I have to deal with.

If I could share some wisdom with someone just getting started in this biz it would be: try all different solutions, visit other spray tan businesses, put yourself out there to network.

Any parting words?: I can not wait to see how much more things in this industry change & grow in the next 5 years!


A few of Donna's favorite client photos...

ASTP Member Feature | Meet Brittany Morris

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, we'd like you to meet Brittany Morris. She owns Bronzed by Britt in Collinsville, OK.  She has some great "words of wisdom" to share...and we are looking forward to meeting you in Las Vegas in January, Brittany!


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Type of Business: Mobile & Home Studio

Biz Social Media Links:
FB: @bronzedbybritt918
IG: @bronzedbybritt918

Solution(s) I Love: Norvell and Tan Imagine

What I Wear: Norvell Venetian 8 hr

I chose to be an airbrush tanner because: I love getting to be a part of encouraging women and helping them feel as confident as they should everyday!

If I wasn’t an airbrush tanner I would be: A Spanish teacher

Favorite social media outlet: Facebook

The one thing I could not live without for my biz: My roller!!

The part of owning my own business I am not very good at: Selling retail. I am not a good salesman!

The one thing I wish I knew when I started my business: How to market by business in social media

Where I plan to be in five years: Owning a salon and having another airbrush artist working with me

Business owners who inspire me: Kelly Meadows and Jill Donovan (Rustic Cuff owner)

Quote I love: "For I know the plans I have for you, plans to prosper you and not to harm you, plans to give you hope and a future" Jeremiah 29:11

When I’m not working, I love to: Play with my son and workout

My favorite thing about owning my own business: Making my own hours and being my own boss! #GIRLBOSS

The thing I dislike most about owning my own business:  All the pressure is on you. It's a lot of work in the beginning, but is totally worth every minute!

If I could share some wisdom with someone just getting started in this biz it would be: To believe in yourself. Don't look around at other people and compare yourself. You do YOU! If you do that then you can't fail! We all may stumble, but no one fails if they keep getting back up and trying!


A few of Brittany's favorite client photos...


ASTP Member Feature | Meet Megan Englen

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, we'd like to introduce you to Megan Englen.  She owns Golden Glow by Megan in Newberg, OR. She has been in the industry 5 years, and has been on her own for 1.  We love her most embarrassing moment- because anyone who has used a spray tent knows...the struggle is real.


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Type of Business: Retail Mobile

Amount of Time in Business: 5 Years

Biz Social Media Links:
FB: https://www.facebook.com/goldenglowbymegan
IG: @goldenglowbymegan

Solution(s) I Love: I love Southseas Lava and Tahitian always looking to add more!

Tools of the Trade: Elite travel spray system from South Seas

What I Wear: South Seas

Best celebrity airbrush tan award goes to: Kim Kardashian & Abigail Ratchford

I chose to be an airbrush tanner because:  I love making women feel confident & beautiful! It’s an amazing industry to be in!

If I wasn’t an airbrush tanner I would be:  I would want to be in Fashion Marketing

My most embarrassing moment as a business owner:  I was doing a tan at a client's house and when we were all finished, I could not get my tent to fold back up! It felt like 20 mins of me sweating, trying to battle my tent. Finally, I just folded it once and shoved it in my car! She was great about it, but those tents have minds of their own!

Favorite social media outlet: Instagram

The one thing I could not live without for my biz: Social Media

The part of owning my own business I am not very good at: Marketing and getting my name out there

The one thing I wish I knew when I started my business: That it wasn’t always going to be easy and not always having a huge flow of clients all year long.

Where I plan to be in five years:  I would like a store front, not be just mobile and have more services.

Business owners who inspire me:  Kelly Meadows!

Quote I love:  Do what makes your soul happy.

When I’m not working, I love to: Spend time with my 3 girls and husband

My favorite thing about owning my own business: Being my own boss and scheduling

The thing I dislike most about owning my own business:  Not having enough time because I still work another job as well. But hoping for this to be my only career soon!

If I could share some wisdom with someone just getting started in this biz it would be: Give it time, let it grow and you’ll be where you want to be in this business!

Any parting words?: Being a part of this industry is the best thing I’ve ever been a part of and I can’t wait to grow my business!


A few of Megan's favorite client photos...

ASTP Member Feature | Meet Teresa Hickey

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

Teresa Hickey owns Soleil Airbrush Tanning in Oklahoma City, OK.  She has been in the Sunless Industry for 5 years and truly understands the term "Sunless Sister". Teresa also has a killer quote that really applies to life and business!


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Type of Business: Retail Storefront

Amount of Time in Business: 5 Years

Website: www.soleilairbrushtanning.com

Biz Social Media Links:
FB: https://www.facebook.com/soleilairbrushtanning
IG: @soleilairbrushokc

Solution(s) I Love: Bella Bronze and 2 other lines

Tools of the Trade: Maximist Ultra Premiere Compressor and Apollo guns/ Fantasy Tan Booth

What I Wear: I am usually sprayed with Bella Bronze Violet 14% or another brand 14%. Always rinse in 4-6hrs

Best celebrity airbrush tan award goes to: JLo

I chose to be an airbrush tanner because:  I wanted to do something with my extra time to earn a few extra dollars and do something to help people feel better about themselves.

If I wasn’t an airbrush tanner I would be:  Volunteering

My most embarrassing moment as a business owner:  I am totally drawing a blank! I know there's been something!

Favorite social media outlet: IG

The one thing I could not live without for my biz:  SUPPORT from having a sister to bounce business off of daily who “gets it” since she’s in the business and other sunless artists to process and bounce ideas off of…

The part of owning my own business I am not very good at: Selecting employees. Aye, yae, yae. Delegating is always a challenge as well.

The one thing I wish I knew when I started my business: Learn to delegate early on and seek help for my personal weaknesses in business instead of stretching myself so thin.

Where I plan to be in five years:  Licensing my business & a solution and prep/post tanning product line

Business owners who inspire me:  Jen Dias & my sis, Jen Lampton

Quote I love: "Energy Flows Where Attention Goes"

When I’m not working, I love to: Spend time with my daughter, friends and family

My favorite thing about owning my own business: Feeling of accomplishment that I’ve built this business from the ground up.

The thing I dislike most about owning my own business:  There’s always a challenge dealing with employees, etc…

If I could share some wisdom with someone just getting started in this biz it would be: Stay organized with your business affairs so you are prepared as you grow. It takes a lot of grit to begin and succeed in this business. However, if you are diligent, detailed with your work & take pride in your work, you will grow. It takes time, but just put one foot in front of the other, research, stay on the cutting edge and go for it! Most importantly, seek balance in the process. Slow and steady!

Any parting words?: I am so grateful for this group of women and the support everyone offers.


A few of Teresa's favorite client photos...

ASTP Member Feature | Meet Jennifer Dagel

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, we would like you to meet Jennifer Dagel. She owns Glo Sunless Tanning, in Bartlesville, OK. She has been in the industry 7 years...and we love her favorite quote! So true!


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Type of Business: Mobile, Home Studio, Retail Storefront

Amount of Time in Business: 7 Years

Website: http://www.facebook.com/GloSunlessTanning

Biz Social Media Links:
FB: https://www.facebook.com/GloSunlessTanning

Solution(s) I Love: I carry about 15 different brands, so I really can't say I have a favorite. As I love them all. I used to carry a lot more then that! 

Tools of the Trade: My iwata gun! Good lighting and extraction fans. 

What I Wear: I usually like to try out new rapid tans on the market. 

Best celebrity airbrush tan award goes to:  I can't say I have a favorite, I love to see when they look tan, but also natural looking. Nothing too drastic. 

I chose to be an airbrush tanner because: Melanoma was a horrible diagnosis to several loved ones.

If I wasn’t an airbrush tanner I would be:  I would still be in the nursing field, as I am today.

My most embarrassing moment as a business owner: With names being gender neutral these days, I booked a male for one of my new techs and a female showed up. 

Favorite social media outlet: Facebook and Instagram 

The one thing I could not live without for my biz:  my extraction fans. 

The part of owning my own business I am not very good at: Keeping up with 3 business pages.

The one thing I wish I knew when I started my business: Always start out with everything in order.  License, insurance & more.

Where I plan to be in five years: Hopefully retired!  But if not, I will keep providing my clients with healthy tans.

Business owners who inspire me:  So many business owners I admire, not just in the tanning industry. I admire the ones who started small and now I see them expanding, but also staying humble. 

Quote I love:  A little progress each day adds up to be big results. 

Any parting words?: If you want to be successful, prepare to be doubted and tested. 


A few of Jennifer's favorite client photos...


ASTP Member Feature | Meet Michelle Pellerin

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, we would like you to meet Michelle Pellerin, owner of Sunless Solutions Custom Spray Tanning in Bedford, NH.  We love your parting words (and your favorite quote), Michelle...we can't wait either!


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Type of Business: Room Rental

Amount of Time in Business: 8 years

Website: www.sunlessnh.com

Biz Social Media Links:
FB: https://www.facebook.com/nhsunlesssolutions
IG: @sunlesssolutions

Solution(s) I Love: Norvell Venetian and Perfect Glow

Tools of the Trade: Maximist (it's a workhorse for sure!)

What I Wear: Perfect Glow Rapid and Perfect Glow 50/50 10%

Best celebrity airbrush tan award goes to: Carrie Underwood all the way! She has got the best legs but add the spray tan and contouring and BOOM!

I chose to be an airbrush tanner because: I enjoy making people feel and look their best! Nothing beats how happy their sunless tan makes them feel.

If I wasn’t an airbrush tanner I would be: Rescuing all the dogs I could on a large farm 

My most embarrassing moment as a business owner: I do not really have one, but must say it's embarrassing after speaking with clients all night and find you have solution on your face!

Favorite social media outlet: Definitely Instagram

The one thing I could not live without for my biz: My beautiful spray tan techs, Sarah and Jenny. They help make Sunless Solutions so successful!

The part of owning my own business I am not very good at: Accounting and paperwork. Tax time is always a stressful time for me...better recordkeeping would eliminate that. Next year's goal!!

The one thing I wish I knew when I started my business: There are people who will try to take you down. Be strong...stick up for yourself and your business and you will succeed!

Where I plan to be in five years: Triple the amount of clients!

Business owners who inspire me:  All business owners! If you have the guts to work hard and get it done...then you inspire me!

Quote I love: My life may not be perfect, but my sunless tan is!

When I’m not working, I love to: Workout, yoga, biking

My favorite thing about owning my own business: I'm a #GirlBoss!!

The thing I dislike most about owning my own business: Of course some of the stress.

If I could share some wisdom with someone just getting started in this biz it would be: Dive into it, educate yourself and don't give up!

Any parting words?: Can't wait to meet you lovelies at the Summit!


ASTP Member Feature | Meet Chantal Bakker

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week we would like to introduce you to another one of our Canadian members, Chantal Bakker, owner of Blushing Vixen in Cornwall, ON.


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Type of Business: Mobile, Home Studio

Amount of Time in Business: 6 months

Website: www.blushingvixen.ca

Biz Social Media Links:
FB: https://www.facebook.com/blushingvixen
IG: @1BlushingVixen

Solution(s) I Love: California Tan & Norvell

Tools of the Trade: Fuji Spray Tan

What I Wear: Norvell Venetian & California Tan

I chose to be an airbrush tanner because: I wanted to be an inspiration to my daughters and to show them that you can go after your dreams at any age.

If I wasn’t an airbrush tanner I would be: Marketing Associate

My most embarrassing moment as a business owner: Hmm I am not sure yet... lol

Favorite social media outlet: Instagram & Snapchat

The one thing I could not live without for my biz: My clients, they are ALL so special to me, when they hug you because they feel amazing you know you've done it right!

The part of owning my own business I am not very good at: Bookkeeping

The one thing I wish I knew when I started my business: Patience...there are hills and valleys in any business.

Where I plan to be in five years: LA is a dream!

Business owners who inspire me: The Kardashians, love them or hate them, they're where they are because they have good business sense. You can't fake Forbes!

Quote I love:  I will endeavour to persevere

When I’m not working, I love to:  spend time with my family!

My favorite thing about owning my own business: The ability to create my own schedule.

The thing I dislike most about owning my own business:  I dont think there is anything yet, come back to me with that question after tax time! LOL

If I could share some wisdom with someone just getting started in this biz it would be: Just take the leap! Don't be scared, nothing ever starts out perfect!

Any parting words?: Starting your own busness is a work in progress, always keep learning, know that there is enough business in this world for everyone and remember to enjoy every minute of it!


A few of Chantal's favorite client photos...


ASTP Member Feature | Meet Trish Pariseau

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week we would like you to meet Trish Pariseau, owner of The Local Bombshell in Janesville, IA.


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Type of Business: Retail Storefront

Amount of Time in Business: 6 years in sunless; 18 in the beauty industry

Website: www.thelocalbombshell.com

Biz Social Media Links:
FB: https://www.facebook.com/thelocalbombshell

Solution(s) I Love: Norvell!!!

Tools of the Trade: Norvell Z3000 & Arena

What I Wear:: Venetian or Venetian Plus

I chose to be an airbrush tanner because: I love the instant gratification and confidence boost I can help my guests achieve!

If I wasn’t an airbrush tanner I would be: A hairstylist!!

Favorite social media outlet: Facebook

The one thing I could not live without for my biz: Prep Mitts!!

The part of owning my own business I am not very good at: Delegating

The one thing I wish I knew when I started my business: How much being diligent pays off!

Where I plan to be in five years: Double or triple my space, with other techs spraying while I am traveling & inspiring others in the sunless industry!

Business owners who inspire me: : I know A LOT of business people-a couple that inspire me: my husband & Kelly Callaghan.

Quote I love: If nothing changes, nothing changes.

When I’m not working, I love to: I'm always working! But I love to cheer my kiddos on at their events, love to cook, shop and lift weights!

My favorite thing about owning my own business: I feel like I'm showing my community and those around me that if you want to do something, DO IT! You're the only one holding you back!

The thing I dislike most about owning my own business:  Feeling like I never have "enough time".

If I could share some wisdom with someone just getting started in this biz it would be: Be prepared to work-but also be prepared to fall in love-with what you do, your people and the people that have your back!

Any parting words?: Don't ever worry about what the next person is or isn't doing. If you have time for that, you're not working hard enough on what YOU are doing!


A few of Trish's favorite client photos...


ASTP Member Feature | Meet Jennifer Lampton

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

We would like to introduce you to Jennifer Lampton, owner of LUXE Mobile Airbrush Tanning in Wellington, FL.


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Type of Business: Mobile, Home Studio

Amount of Time in Business: 2 years

Website: www.luxeairbrushtan.com

Biz Social Media Links:
FB: https://www.facebook.com/luxemobileairbrushtan
IG:  @luxemobileairbrushtan

Solution(s) I Love: Bella Bronze Tan...Love it (and yes, I distribute it too)

Tools of the Trade: Apollo MiniMist with pro gun

What I Wear: Bella Bronze Tan Violet (14%) / Mocha (12%) Mix...6 hours

Best celebrity airbrush tan award goes to: Carrie Underwood

I chose to be an airbrush tanner because: My awesome sister encouraged me to check it out! I brushed it off the first several times she mentioned it...but one day it clicked when she brought it up and I've never looked back. If we're going to be real here, I've been a sun worshiper my whole life and yes I'm paying for it now. Eeeesh! On the bright side, guess it's better late than never that I'm now enjoying the benefits of faux tans. When I started by biz, I quickly discovered I love being the one that lights up a person's day. I love the people I am meeting. I love explaining the whole process of spray tanning to a new client and then them telling me "wow, no one has ever explained it to me before". Can you tell I love what I do?! Haha!

If I wasn’t an airbrush tanner I would be: A dietician. I'm fascinated with food and how it affects the body...but I hate to cook. Good thing Airbrush Tanning worked out for me...

My most embarrassing moment as a business owner: : Geeee...not that this is original but I had a gun that was hemorrhaging solution sooooo bad while spraying a client, I had to wrap paper towels around the trigger area to try and control the craziness. Everything I was trying to do to fix it wasn't working. It looked like CSI Wellington in my little spray area. I was mortified! Thank goodness it was an existing client that totally understood and her tan turned out great later. Come to find out, how I was hanging my gun was loosening the bolt around the needle a little bit each time I hung it up. It finally loosened it so much that solution was just flowing out. Learn something new everyday! Ha! All I can say is thank goodness that wasn't on a mobile appointment. Yes, I keep a back up but at the time gun was a different brand that I didn't care for.

Favorite social media outlet: Definitely Instagram

The one thing I could not live without for my biz: My website

The part of owning my own business I am not very good at: Staying on top of paperwork. Yawn!

The one thing I wish I knew when I started my business: It's. Going. To. Take. A. Long. Time. To. Build.

Where I plan to be in five years:  Can't tell you it's a secret...but I've got goals baby!

Business owners who inspire me: Honestly, everyone in here because we've taken action on our dream of starting a business. It takes guts no matter if you are running a small one or large one. I get inspiration from the beginners to the ones that have been doing it for years. Everyone's success looks a little different...and I'm constantly telling myself to stay in my lane.

Quote I love: "Learn everything you can, anytime you can, from anyone you can. There will always come a time you will be grateful you did." Sarah Caldwell ( ...and that is why I love this ASTP group! Everyone is willing to share knowledge.)

When I’m not working, I love to: Watch my boys play baseball / football, try out new restaurants with my hubby, and sit on the beach and read (sporting a spray tan and sunscreen of course!)

My favorite thing about owning my own business: It's a reflection of ME! I decide how the business is represented, the tone, the feel, the hours, etc.

The thing I dislike most about owning my own business: Having to get out of my comfort zone to make it work. I say I dislike it...I dislike the thought of having to put myself out there when that's not my usual demeanor. After I do it, I'm on top of the world with a feeling of accomplishment. It's getting a little easier each time so I consider that progress.

If I could share some wisdom with someone just getting started in this biz it would be: Get ready for an awesome ride...and try to enjoy it instead of fretting over everything. It's going to take time. Period. You'll hear that all the time and it won't really sink in at first. Bust your butt and do everything in your power to get it going but seriously enjoy the learning and growing along the way. Try to find a buddy that can encourage you and you can encourage them because you're going to need it. Trust me!

Any parting words?: I have seriously grown to love this industry and the people in it. I have to say the ASTP group is unique because I always feel comfortable speaking up and asking questions. Thank you for fostering this type of environment.


A few of Jennifer's favorite client photos...


Introducing ASTP's Newest Vendor Partner | SunFX

ASTP is excited to welcome SunFX as our newest Vendor Partner! SunFX has always been driven by one simple philosophy – to produce healthy, fast and convenient natural
alternatives to help people achieve the perfect, safe tan.

SunFX is giving ASTP members 20% off all orders! Go to www.sunfxamerica.com and take a peek at all their products!


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SunFX has always been driven by one simple philosophy – to produce healthy, fast and convenient natural alternatives to help people achieve the perfect, safe tan.

We strive to give our clients the very best products, like our extensive range of premium natural tanning solutions, delivered using our award-winning Sunfx Pro-tanning system. All backed by qualified people specializing in industry-leading training and support programs.

SunFX has grown to become the world’s No. 1 professional sunless spray tanning company.

Our products and solutions are sold throughout Australia, New Zealand, Europe, South Africa, Canada, South America & United States.
Sunfx was the first company in the world to introduce the following industry breakthroughs to the professional tanning market:

*All-natural tanning solution

*No alcohols, no artificial preservatives, no parabens, no perfumes, no odors

*High velocity, low pressure (HVLP) application systems

*Globally approved HVLP system for Spray Tanning

*International Award-winning design (Sunfx Pro Series applicator)

*Ezy mist spray adjuster (patent pending)

*An International network of professional distributors

 

ASTP Member Feature | Meet Michelle Hunter

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, we would like to introduce you to Michelle Hunter, owner of Tan On Demand in Sioux Falls, SD.


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Type of Business: Retail Location

Amount of Time in Business: 3 1/2 years

Website: www.tanondemandsd.com

Biz Social Media Links:
FB: https://www.facebook.com/tanondemandsd
IG:  @tanondemand

Solution(s) I Love: Norvell, Angel , Black Magic , Unfiltered

Tools of the Trade: EVOLV heated machine

What I Wear: Angel , Ultra Vibe

Best celebrity airbrush tan award goes to: Jennifer Lopez

I chose to be an airbrush tanner because: I love helping people feel beautiful.

If I wasn’t an airbrush tanner I would be:  Interior designer

Favorite social media outlet: Facebook

The one thing I could not live without for my biz: Word of mouth & online scheduling

The part of owning my own business I am not very good at: Retail

The one thing I wish I knew when I started my business: That it takes time, stay focused & be yourself.

Where I plan to be in five years: In a larger space with more spray rooms.

Business owners who inspire me: Any entrepreneur

Quote I love: "Be the reason someone smiles today"

When I’m not working, I love to: Shop!

My favorite thing about owning my own business: Flexibility, freedom & schedule

The thing I dislike most about owning my own business:  Confrontation and up keep

If I could share some wisdom with someone just getting started in this biz it would be: Be patient, focus on overall experience and keep up on latest trends/ training. Always be yourself.

Any parting words?: I love that we have a group to share, show support & raise each other up!


A few of Michelle's favorite client photos...

ASTP Member Feature | Meet Carissa Serylo

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, we would like to introduce you to Carissa Serylo, owner of SprayChic Airbrush Tanning in  Wixom, MI.


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Type of Business: Retail Location

Amount of Time in Business: 9 years

Website: www.spraychic.com

Biz Social Media Links:
FB: https://www.facebook.com/spraychicairbrushtanning/
IG:  @spraychic

Solution(s) I Love (what you use in your biz, if you don’t mind divulging): Norvell, Aviva Labs, Sjolie

Tools of the Trade: Norvell Z3000 Pro HVLP, Norvell ZGun and Norvell TGun

What I Wear: Norvell Venetian ONE in the Summer and Aviva Labs Winter Glow in the Winter

Best celebrity airbrush tan award goes to: I'm not sure who to choose for best celebrity airbrush tan, but I was recently crushing on Carole Radziwill's tan on RHONY when they went to Tequila. Gorgeous!!

I chose to be an airbrush tanner because: I was a motivated to start airbrush tanning because I am a redhead and grew up in the 80's/90's when everyone was going to the tanning beds. I envied their golden brown skin and felt like such a misfit. I had family members that had skin cancer scares and it inspired me to research alternatives to UV tanning.

If I wasn’t an airbrush tanner I would be: Website Designer, Social Media Marketing

My most embarrassing moment as a business owner: I was mortified when I showed up to a client's house without my gun. Thankfully this was a repeat client from when I was home-based years ago. My husband was able to bring the gun to me and that client has been loyal still. I'm ashamed to say that I forgot my hose last year when I went to travel appointment and that was when I decided I really need to scale back at offering travel since I had just moved into our new larger location.

Favorite social media outlet: Instagram

The one thing I could not live without for my biz: Vagaro

The part of owning my own business I am not very good at: Financials

The one thing I wish I knew when I started my business: I wish I would've known how valuable metrics would be to my business. I didn't imagine that my business would grow to the point that it has, so in the beginning I just used a different system to track appointments and client data. I converted to our current system in 2010 after 2 years of using other systems. Over the years I have found such value in knowing the numbers and I am still learning the impact of the reporting. I'm thankful to have had the system in place for 7 of the 9 years that we've been in business, but I wish I had true figures going back to the beginning.

Where I plan to be in five years: Running my current location with my 2nd location in full swing. I would like to be spraying less, but growing my SprayChic family and brand on a deeper level.

Business owners who inspire me: All the ladies of ASTP! Gary Vaynerchuk, owner of VaynerMedia

Quote I love: "No beauty shines brighter than that of a good heart."

When I’m not working, I love to: Binge watch reality TV! Such shame in this, but it's such a great way to just turn off.

My favorite thing about owning my own business: The connections and networking. I love my clients and being part of important events in their lives indirectly. The relationships that I have built with clients that I see on a regular weekly schedule are so important to me and I never knew that this job would result in such amazing friendships. It's also been great to see my employees reaping benefits from the connections we have through our SprayChic network.

The thing I dislike most about owning my own business:  I dislike being a boss, but moreso, having to put my foot down with clients that abuse our policies or take advantage of how nice we are. I hear all the time that I am too nice. I am proud of that. I'm not proud that I am seen as someone that can be taken advantage of, so finding that backbone has been difficult. Firing employees is difficult, but I dislike having to search for reliable employees more.

If I could share some wisdom with someone just getting started in this biz it would be: Always being kind and understanding that clients coming for an airbrush tan are in a vulnerable position. Being patient and listening (to the same thing over and over) and genuinely wanting the client to have great results from educating them during consultation and throughout their tan will help your business grow. Word of mouth is where it is at!

Any parting words?: I am so thrilled to have the ASTP group and know that the pros that are in this group are experiencing success and some struggle the same as me. Growing the industry together is so exciting and shows that working together will only improve the common misconceptions.


A few of Carissa's favorite client photos...


ASTP Member Feature | Meet D'Ann Palomarez

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, meet D'Ann Palomarez, owner of TanSpire in Houston, TX.



Type of Business: Retail Location

Amount of Time in Business: 4 years; 2010-2013 & 2016-present.

Website: www.tanspire.com

Biz Social Media Links:
FB: www.facebook.com/tanspirehouston/
IG:  @tanspirehouston
Twitter: @tanspirehouston

Solution(s) I Love: Infinity Sun, KC’s Sun on the Run, South Seas and many others. I am not married to one solution. I mix a lot of my solutions.

Tools of the Trade: No preference

What I Wear: “Dump”….let me explain. I have a cup that I dump solution in if I cannot recycle it and it is labeled “Dump”. I use that. I know it is awful but I always look good.

Best celebrity airbrush tan award goes to: The Kardashians.

I chose to be an airbrush tanner because: I loved Jennifer Aniston’s tans and I also wanted to make people feel good. It is all about service.

If I wasn’t an airbrush tanner I would be: Back in the oilfield as a Buyer or Purchasing Agent.

My most embarrassing moment as a business owner: When I first started in 2010, I was at a client’s house and she had stairs. My Infinity Sun Spa Lite is about 50 lbs. I tried to look cute and have heels on. I slipped and fell and so did my equipment down the stairs. I got up though and still sprayed her! lol!

Favorite social media outlet: Facebook

The one thing I could not live without for my biz: My clients. I stay humble.

The part of owning my own business I am not very good at: Social media

The one thing I wish I knew when I started my business: I wish I would have written a letter to myself to not quit in 2013.

Where I plan to be in five years: Spraying and making everyone glow.

Business owners who inspire me: Shonna Dexter, Fabiola Trujillo, Taryn Luquin, Michelle Walters, Kelly Callaghan, Anne Marie DeSalvo…Can you tell I listen to the Happy Tans podcast? Many other women in the ASTP. It is a long list.

Quote I love: “No matter how you feel, get up, dress up, and show up”

When I’m not working, I love to: cuddle with my 5-month-old son, 7-year-old daughter, 17-year-old
daughter and husband. I love being with my family and friends.

My favorite thing about owning my own business: I can make my own schedule.

The thing I dislike most about owning my own business: Cleaning all the time

My friends would say I am: Generous, Funny, Perfectionist, Down to Earth and Positive

If I could share some wisdom with someone just getting started in this biz it would be: Trust in yourself. Faith will open all kinds of exciting doors.

Any parting words? Know your worth and schedule time off for yourself weekly.


A few of D'Ann's favorite client photos...


ASTP Member Feature | Meet Amanda Hood

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

We would like you to meet Amanda Hood, owner of Tantalizing Spray Tanz in Johnston, IA.



Type of Business: Home Studio

Amount of Time in Business: 3 years

Website: www.tantalizingspraytanz.com

Biz Social Media Links:
FB: www.facebook.com/TantalizingSprayTanz/
IG:  @Tantalizing_spraytanz

Solution(s) I Love: Norvell and South Seas

Tools of the Trade: Fuji Salon Tan

What I Wear: Norvell mixture and South Seas Fuji Express Rapid solutions

I chose to be an airbrush tanner because: Spray Tanning is a good fit for my busy stay-at-home mom life!

Favorite social media outlet: IG and FB

The one thing I could not live without for my biz: Quality solution and a good extraction unit!

The part of owning my own business I am not very good at: Telling people no! I always manage to squeeze people in even though it's not conducive to my schedule.

The one thing I wish I knew when I started my business: It takes time to build a client base and your sprays will get better with repetition, be patient!

Where I plan to be in five years: In my own space somewhere or we may possibly be doing a build out on our property so I can have my own "space"!

Business owners who inspire me: All of ladies of ASTP! I've learned and grown so much from each of you!

When I’m not working, I love to: Be a mom/wife to my crazy little family and help coach my kids' basketball teams

My favorite thing about owning my own business: I set my own schedule! I can be a stay-at-home mom with a great side income!

The thing I dislike most about owning my own business: So far nothing really!

If I could share some wisdom with someone just getting started in this biz it would be: Be patient, it takes time to really craft your own technique and build a quality reputation!


A few of Amanda's favorite client photos...


ASTP Member Feature | Meet Susan Brand

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, you'll meet Susan Brand, owner of Healthy Glow Airbrush Tanning in Port St. Lucie, FL.  



Type of Business: Mobile, Home Studio

Amount of Time in Business: 5 years in Florida

Website: www.healthyglowtanfl.com

Biz Social Media Links:
FB: www.facebook.com/healthyglowmobileairbrushtanning/
IG:  @healthyglowairbrushtan

Solution(s) I Love: Perfect Glow Sunless

Tools of the Trade: Maximist

What I Wear: Dark Chocolate 12% or Rapid Tan

I chose to be an airbrush tanner because: Working in the medical field as a surgical coordinator, we dealt with tons of melanoma patients. They wouldn't feel pretty after surgeries, so I would bring them home and do their hair and makeup. Before I moved to Florida, I had a salon where I airbrushed clients when the gun was the size of a pen! So I decided to start spraying again! As I worked for the surgeon, I built my business part time in the evenings.

My most embarrassing moment as a business owner: When I sprayed the client with moisture lock instead of solution and could not figure out why she wasnt tan!

Favorite social media outlet: Instagram

The one thing I could not live without for my biz: my incredible need for total organization.

The one thing I wish I knew when I started my business: This list would be endless, but probably to never underestimate your worth.

Where I plan to be in five years: Continuing to teach enthusiastic newcomers to the industry.

Business owners who inspire me: Melissa Weinberg, Rachel Jenkins, Shonna Dexter, Heather Boss

When I’m not working, I love to: Go boating

My favorite thing about owning my own business: Making my own hours.

The thing I dislike most about owning my own business: Paperwork

If I could share some wisdom with someone just getting started in this biz it would be: Hold on tight, don't give up, we all have been there!


A few of Susan's favorite client photos...


Introducing ASTP's Newest Vendor Partner | Perfect Tan Sunless

ASTP is proud to welcome Perfect Tan as a new Vendor Partner! Perfect Tan Sunless allows you to create a custom color for every client. They believe that skin care comes first, so their solutions are packed full of aloe and vitamins to create a beautiful color and ultra soft skin.

Perfect Tan offers 15% off all orders for ASTP members. Check them out at perfecttansunless.com!


Perfect Tan Sunless was created by a Spray Tan Artist for Spray Tan Artists. When we started as a sunless only salon and brought on our own product line we wanted to ensure every client received a customized result for their skin type. After receiving years of positive feedback, we proved this to be true. We wanted to help other artists achieve this, hence Perfect Tan Sunless was born.

We are based out of Dallas, where it is humid and the weather can change quicker than we can fill a solution cup at times! This being said non-greasy yet ultra hydrating products were a must when formulating our prep and after care line. We hand-craft every product to ensure the highest quality.

Our tanning solution line up consists of four 8 hour solutions and a rapid solution. Our 8 hour solutions range from 8%-16% and can be mixed to customize color. Our solutions are aloe based for ultimate hydration. They have a combination of a green base and the highest quality of DHA to achieve a natural result on any skin tone. Each solution has bronzers that release on different days to help extend the life of each tan.

Who said spray tan after-care had to be one size fits all? 

Our line up consists of 32 different product variations. We provide travel size and full size options along with 6 scent variations! Our Bath & Body Line Up consists of Sugar Scrubs, Body Butters, Daily Moisturizers, Hydrating Body Wash and 2 in 1 Tan Extenders. Help your clients choose a product that fits best with their skin needs and scent preferences! All of our bath and body products are made with natural and hydrating oils,  less than 1% fragrance, no dyes or artificial coloring, Paraben-free, SLS-FREE and cruelty free!

Please Note: We only allow products and solution to be sold at wholesale prices to Salon Professionals to protect your profits and businesses. In order to receive a wholesale account login, your application must be approved. Once that is approved you will be able to order online with professional pricing reflected when logged in at perfecttansunless.com with No Minimum Orders!

ASTP Members: Receive an expedited Pro Account by emailing us at perfecttansunless@gmail.com and include your full name and business name with subject line ASTP.

ASTP Member Feature | Meet Randi Milroy

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

This week, you'll meet Randi Milroy, owner of Starr Essentials in Raleigh, NC.


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Type of Business: Mobile

Amount of Time in Business: 8 years

Website: www.StarrEssentials.com

Biz Social Media Links:
FB: www.facebook.com/starressentials
IG:  @starressentialsskincare

Solution(s) I Love: Perfect Glow Sunless

Tools of the Trade: no preference

What I Wear: Perfect Glow Dark Chocolate 10% DHA

Best celebrity airbrush tan award goes to: The Kardashians. Love them or hate them, their tans always look flawless!

I chose to be an airbrush tanner because: I enjoy making people not only look, but feel beautiful and confident. Plus it's a lot of fun!

If I wasn’t an airbrush tanner I would be: Wait, there are other options?! Dream job would be an event planner focusing on charity events. I coordinate a few per year now and enjoy it!

My most embarrassing moment as a business owner: Not securing the hose all the way to the gun. When I turned it on, the pressure kicked it off and it whacked me in the face. Ouch!

Favorite social media outlet: Facebook

The one thing I could not live without for my biz: Social media! It has been the backbone of my business since day one.

The part of owning my own business I am not very good at: Finding a healthy work and personal life balance. While focusing on work 24/7 sounds like a good idea, it's not and can hurt the business.

The one thing I wish I knew when I started my business: You CAN and you WILL succeed. I started 8 years ago when spray tanning, let alone mobile spray tanning was still a novelty. I wish I realized the impact I could have had on the industry and how to utilize that to grow my business.

Where I plan to be in five years: Still living in Raleigh doing spray tans, but focusing on traveling to train new consultants to grow my brand.

Business owners who inspire me: Mark Cuban

Quote I love: "Let the beauty of what you love be what you do" ~Rumi

When I’m not working, I love to: Enjoy the small adventures the Raleigh-Durham area has to offer.

My favorite thing about owning my own business: Knowing that I am offering my clients a top service and product without corporate limitations or overhead. Nothing beats the confident feeling of standing 100% behind your work.

The thing I dislike most about owning my own business: I feel like there is never enough time to do all the things I want to do to help my business grow.

If I could share some wisdom with someone just getting started in this biz it would be: Be confident in the products you offer and don't be afraid to ask for help! We are ALL learning in this industry as it continues to grow.

Any parting words?: I am extremely excited to see what the future of sunless tanning is for ALL of us! An amazing industry with even better people!


A few of Randi's favorite client photos...


ASTP Member Feature | Meet Denise Ginzel

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

We're excited to have you meet one of our Canadian members, Denise Ginzel, owner of Tan Bar in London, Ontario.



Type of Business: Home Studio

Amount of Time in Business: 2 years

Website: www.tanbarbydenise.com

Biz Social Media Links:
FB: https://www.facebook.com/thetanbaratplatinumsalon/
IG:  https://www.instagram.com/tan_bar_

Solution(s) I Love: I love Norvell, Perfect Glow and Sunless Skin products.

Tools of the Trade: My Maximist Allure Xena- I love that it has 3 guns! On super busy days I label each with a different solution to power through my appointments!

What I Wear: Venetian One by Norvell....during winter months, I rinse in 1-2 hours, but during summer will shower after 3 or sleep in it if I forget!

Best celebrity airbrush tan award goes to: JLO!! Always bronzed and flawless!

I chose to be an airbrush tanner because: I was diagnosed with melanoma 10 years ago and was told that I only had 2 years left to live. The doctors ended up being wrong, but told me that I must avoid the sun at all costs. I know how good and more confident everyone feels tanned, after trying out a spray tan a few years ago (the custom kind not booth) I was in love with how I looked and felt right away! I decided I wanted others to feel this way too. I have not looked back from my decision to start my own business- making others look and feel beautiful and can honestly say that there is no better feeling than this career!

If I wasn’t an airbrush tanner I would be: A professional dog cuddler

My most embarrassing moment as a business owner: Just one? I forgot to get a client who was doing a boudoir photoshoot to bend to get under her butt and she showed up to the shoot with white lines under her butt area!!! I will never make that mistake again!

Favorite social media outlet: Instagram!

The one thing I could not live without for my biz: : Pineapples! I have always loved what the stood for- welcome, warmth, friendship & hospitality. Once I started using them for my business logo I started really standing out! Clients would see pineapple as they were out shopping and it would make them think of Tan Bar! I cannot tell you how many people have told me that they see a pineapple and it reminds them to book an appointment with me. Also, I get a lot of pineapple gifts from clients! My home studio is bursting with pineapple everything!

The part of owning my own business I am not very good at: Tracking income/expenses.

The one thing I wish I knew when I started my business: Don't under value your price!

Business owners who inspire me: Every. Single. One. of my sunless sisters!! I especially look up to you that have gone out of your comfort levels and taken a chance on a something that hasn't been done before....Like creating the ASTP. It has really encouraged me to try new things in my business that I know make sense, but that I'm not completely comfortable with!

Quote I love: Under promise and over deliver!!

When I’m not working, I love to: Read, travel and spend time with my family and dog!

My favorite thing about owning my own business: Being able to be at home and create my own hours, as well as the personal relationships I've developed with so many of my clients.

The thing I dislike most about owning my own business: Saying no is something that I am working on. Whether it be taking a client past business hours, working on my day off or being asked for discounts!!!!

If I could share some wisdom with someone just getting started in this biz it would be: Set your hours and your price and stick to it!


A few of Denise's favorite client photos...