ASTP Member Feature | Meet Denise Ginzel

ASTP is proud to have some really outstanding sunless business owners who make up our membership base. Each week, we feature one of our members so you can get to know them and their business.

We're excited to have you meet one of our Canadian members, Denise Ginzel, owner of Tan Bar in London, Ontario.

Type of Business: Home Studio

Amount of Time in Business: 2 years


Biz Social Media Links:

Solution(s) I Love: I love Norvell, Perfect Glow and Sunless Skin products.

Tools of the Trade: My Maximist Allure Xena- I love that it has 3 guns! On super busy days I label each with a different solution to power through my appointments!

What I Wear: Venetian One by Norvell....during winter months, I rinse in 1-2 hours, but during summer will shower after 3 or sleep in it if I forget!

Best celebrity airbrush tan award goes to: JLO!! Always bronzed and flawless!

I chose to be an airbrush tanner because: I was diagnosed with melanoma 10 years ago and was told that I only had 2 years left to live. The doctors ended up being wrong, but told me that I must avoid the sun at all costs. I know how good and more confident everyone feels tanned, after trying out a spray tan a few years ago (the custom kind not booth) I was in love with how I looked and felt right away! I decided I wanted others to feel this way too. I have not looked back from my decision to start my own business- making others look and feel beautiful and can honestly say that there is no better feeling than this career!

If I wasn’t an airbrush tanner I would be: A professional dog cuddler

My most embarrassing moment as a business owner: Just one? I forgot to get a client who was doing a boudoir photoshoot to bend to get under her butt and she showed up to the shoot with white lines under her butt area!!! I will never make that mistake again!

Favorite social media outlet: Instagram!

The one thing I could not live without for my biz: : Pineapples! I have always loved what the stood for- welcome, warmth, friendship & hospitality. Once I started using them for my business logo I started really standing out! Clients would see pineapple as they were out shopping and it would make them think of Tan Bar! I cannot tell you how many people have told me that they see a pineapple and it reminds them to book an appointment with me. Also, I get a lot of pineapple gifts from clients! My home studio is bursting with pineapple everything!

The part of owning my own business I am not very good at: Tracking income/expenses.

The one thing I wish I knew when I started my business: Don't under value your price!

Business owners who inspire me: Every. Single. One. of my sunless sisters!! I especially look up to you that have gone out of your comfort levels and taken a chance on a something that hasn't been done before....Like creating the ASTP. It has really encouraged me to try new things in my business that I know make sense, but that I'm not completely comfortable with!

Quote I love: Under promise and over deliver!!

When I’m not working, I love to: Read, travel and spend time with my family and dog!

My favorite thing about owning my own business: Being able to be at home and create my own hours, as well as the personal relationships I've developed with so many of my clients.

The thing I dislike most about owning my own business: Saying no is something that I am working on. Whether it be taking a client past business hours, working on my day off or being asked for discounts!!!!

If I could share some wisdom with someone just getting started in this biz it would be: Set your hours and your price and stick to it!

A few of Denise's favorite client photos...