THE ONLY EVENT IN THE WORLD FOR
THE SUNLESS SUMMIT 2018
JANUARY 14-17, 2018
PLANET HOLLYWOOD | LAS VEGAS
THE SUNLESS SUMMIT 2018 SPEAKER LINEUP
Speakers and topics will continue to be added.
Interested in speaking? Apply here!
Things to Consider Before Hiring Your First Employee
Presented by: Cara Duchesne, Nexus Accounting (Gardner, KS) & Brenna Holt, Toast (Raleigh, NC)
Cara will give you a rundown on the financial, tax and insurance issues that should be considered before hiring. Brenna will examine everything that goes into hiring the RIGHT employees for your business. If you think you're ready to get out of the world of being a solopreneur, don't miss this session!
Beyond the Business of Bronze
Presented by: Anna Kelly & Alexa Mornell, Luminosity (Philadelphia, PA)
Anna and Alexa will speak to their experience in pairing other services with their sunless tanning business to reach a wider market and maximize client retention. If you've considered adding services, Anna and Alexa will share how they've successfully done just that.
Accounting 101 - Understanding Your Profit & Loss & Other Confusing Topics in Accounting
Presented by: Cara Duchesne, Nexus Accounting (Gardner, KS)
Cara will walk you through a Profit & Loss statement and exactly what all of those things mean! She also welcomes you to join in the conversation by submitting your accounting questions prior to the session to be answered during her presentation.
The Mobile Transition: How Melanie Richards Went from Mobile to Multiple Locations
Presented by: Melanie Richards, GoGlow (Minneapolis, MN & Chicago, IL)
Think you're ready to make the leap from the world of mobile tanning to a standalone location? Melanie will walk you through how she knew it was time to make the transition and how she has maintained the mobile side of her business while still expanding to multiple locations and growing the GoGlow reach.
Giving Back: Good for Your Community and Your Business
Presented by: Jenny Schneider, Apres Soleil (Walnut Creek, CA)
Learn how to boost your community involvement and provide valuable indirect marketing opportunities. Jenny will talk about the development of Apres Soleil's signature event, Meet Me in Miami, a South Beach-themed fundraiser that brings the community together to raise awareness about the importance of early detection in the fight against melanoma. The money raised is dedicated to providing support services to people in her community and their families who have melanoma.
Using an Online Store to Boost Your Bottom Line
Presented by: Alicia Wente, Spray Studio (Atlanta, GA)
You may be in the local beauty business with only so many people to sell your services to, but you can boost your bottom line BIG TIME by taking your retail products online and selling them nationwide. Alicia Wente of Spray Studio will walk you through the benefits of online sales, how it has helped her business and how she successfully markets her online store and products nationwide.
Bigger Isn't Always Better: The Case for Staying Small & Using Your Strengths
Presented by: Trish Pariseau, The Local Bombshell (Janesville, IA)
Trish is going to get real about the perils of going too big, too fast. This girl has gone through the wringer with her business, learned a lot of lessons along the way...and lived to tell about it. Trish will share the mistakes she made in the beginning and how she regrouped to make her comeback. Trish will also talk about how her strong retail sales have strengthened her bottom line and made her second go round so much more successful.
Generating Recurring Revenue & Confidently Growing Your Business Through Membership Programs
Presented by: Shonna Dexter, Recreating Rays (Olathe, KS)
Two years into a membership model, Shonna has many lessons learned to share on this hot topic. See how creating a membership program has helped Shonna take her in-home tanning business to a salon suite and then onto an 1,100 foot retail storefront in just two years! If you're interested in generating KNOWN revenue month after month...this session is for you!
The Mobile Panel
A session designed specifically to examine the pros and cons of the mobile tanning business. Submit your questions and challenges prior to the event and we will facilitate a conversation that helps mobile sunless entrepreneurs solve the problems that only you know and understand.
Just Getting Started: How Industry Pros Survived Their First Three Years
This panel discussion will feature industry pros who have "been there, done that". If you're newer to the industry and struggling to build your business, this is your chance to hear how others have struggled...and persevered! Submit your questions and challenges prior to the event and we will facilitate a conversation that will leave you inspired and believing that you can do it, too. (Because you can!)
*Please note: Speaker lineup and topics are subject to change.